Seven Brainstorming Rules
- Defer judgment
- There are no bad ideas at this point. There will be plenty of time to judge ideas later.
- encourage wild ideas
- It's the wild ideas that often create real innovation. It is always easy to bring ideas down to earth later!
- Build on the ideas of others
- Think in terms of 'and' instead of 'but.' If you dislike someone's idea, challenge yourself to build on it and make it better.
- stay focused on topic
- You will get better output if everyone is disciplined.
- Be visual
- Try to engage the logical and the creative sides of the brain.
- one conversation at a time
- Allow ideas to be heard and built upon.
- go for quantity
- Set a big goal for number of ideas and surpass it! Remember there is no need to make a lengthy case for your idea since no one is judging. Ideas should flow quickly.
Use this activity to get the team in an open-minded try and energetic mindset for brainstorming.
Pair up with a partner. Person A will come up with lots of ideas about a potential business he or she wants to start. (Alternatively, one could plan an event such as a family vacation and pose ideas of places to go.)
- Rround 1:
- Person A comes up with one idea after another. Person B must say NO to each idea and give a reason why it wouldn't work. Do this for 2-3 minutes.
- Rround 2:
- Now Person B comes up with business or event ideas, one after another. Person A must say YES to each idea and build on it to make it bigger. Do this for 2-3 minutes.
As a group, discuss how these two different experiences felt. The Round 2 experience is the environment the team will want to create for a successful brainstorm.
出展：Human Centered Design Toolkit: 2nd Edition, pp.73-74